Influencer & News SEO Services
When someone searches your name, what comes up?
Two versions of the same problem. A publisher writes genuinely newsworthy articles that never reach Google News or Top Stories. A well-known person searches their own name and finds nothing current — just a profile from three jobs ago and a news piece from 2017 sitting at the top. Both are fixable, and both come down to the same thing: search engines cannot tell what is current, credible and about you.
conference-archive.org › speakers › 2017
Speaker Profile: Alex Rivera
Sep 2017 — Alex Rivera joins the 2017 panel on emerging platforms. Bio and session details.
directory-site.com › profiles › a-rivera
Alex Rivera — Marketing Manager
Professional listing. Title and company have not been updated since the profile was created.
localnews.example › archive
Local firm announces new hires
Mar 2018 — One passing mention, three paragraphs down, in a story about something else entirely.
No official site. Nothing from the last five years. A stranger’s directory listing outranking your own work.
alexrivera.com
Alex Rivera — Official Site
Current work, speaking, writing and contact. The page search engines treat as the source of truth.
industrypublication.example › interviews
In conversation with Alex Rivera
Last month — A recent, substantive interview from a publication with genuine editorial standards.
alexrivera.com › writing
Writing & press — Alex Rivera
Published pieces and coverage, kept current so recent work is what surfaces first.
- Your site ranks first for your own name
- Recent work visible above old coverage
- Person schema linking your profiles as one entity
Why current work stays invisible
- Articles never enter Google News because the site was never set up for it
- No NewsArticle or Person schema, so search engines cannot classify the content
- Old coverage outranks recent work because it has years of accumulated links
- No owned, authoritative page that search engines can treat as the primary source
- Bios and profiles scattered across sites with inconsistent names, titles and details
- Content published on platforms you do not control and cannot optimize
What's included
Our influencer & news seo services in detail
Every engagement is scoped to your site, but this is the work that makes up the program.
Google News and Top Stories eligibility
Google News inclusion is technical before it is editorial. Most publishers that are missing from it are failing a requirement they do not know exists.
- Google Publisher Center setup and publication verification
- NewsArticle and Article structured data across the archive and new posts
- News sitemap implementation with correct publication dates
- Crawl and indexation fixes specific to news content, where speed decides everything
- Author bylines, datelines and transparency pages that meet News requirements
Owning the search results for your name
For a public figure, the first page of a name search is the first impression. The reliable way to change it is to publish current, credible material that legitimately outranks what is there — not to hide anything.
- A canonical owned site that search engines treat as the authority on you
- Person schema connecting your site, profiles and published work as one entity
- Consistent name, title and biography signals across every profile you control
- Current work published and optimized so recent coverage can outrank stale pages
- Knowledge panel eligibility groundwork, then claiming it once it appears
Recency, freshness and Discover
News and personality searches are judged on freshness in a way evergreen pages never are. A page that ranked last week can vanish this week if nothing signals it is still current.
- Publishing cadence and update strategy that sustains freshness signals
- Google Discover optimization — imagery, headlines and topical consistency
- Archive refresh so older pieces stay accurate rather than quietly rotting
- Entity and topic consistency so you are associated with the subject you are known for
Measurement across news surfaces
News visibility does not show up properly in standard rank tracking, because Top Stories, Discover and name searches all behave differently from classic organic results.
- Search Console News and Discover performance reporting
- Name-search SERP monitoring — what actually appears on page one, tracked over time
- Top Stories appearance tracking for your priority topics
- Monthly reporting on what changed on the first page and why
Deliverables
What you actually receive
Concrete outputs, not a vague monthly retainer. Every item below is something you can open, read and act on.
- Google Publisher Center setup and News eligibility audit
- NewsArticle, Article and Person schema implementation
- News sitemap and indexation configuration
- Name-search SERP audit with a page-one action plan
- Profile and bio consistency audit across the properties you control
- Monthly reporting on News, Discover and name-search visibility
Process
How an engagement runs
The same five phases whether you are on Starter or Enterprise — the depth of each phase is what changes.
- 01Week 1
Discovery and audit
We go through your site, your numbers and your competitors. Then we agree together on which searches are actually worth winning.
- 02Week 2
Strategy and roadmap
You get a plan in order of importance: what to fix first, which page targets which search, and what we will publish over the next six months.
- 03Weeks 2–6
Technical foundation
We fix the things stopping Google reading your site properly, and make it load faster. Everything after this depends on it.
- 04Ongoing monthly
Content and authority
We publish new pages on a set schedule and earn links from real websites in your industry. Never bought, never spam.
- 05Ongoing monthly
Measure and iterate
One report a month showing where you rank, who visited and who got in touch — plus what we are doing next, and why.
Questions about influencer & news seo?
Message us with your site and what you are trying to rank for. We will tell you honestly whether this is the right priority, even if the answer is that something else matters more first.
- A real person who does the work, not a salesperson
- Specific observations about your site, not a generic pitch
- No cost and no obligation
Start a conversation
Send a message and get a reply from a strategist, usually the same working day.
Prefer email? Use the contact form and we will reply within one business day.
FAQ
Influencer & News SEO Services questions
Can you remove negative articles about me from Google?
No, and anyone promising that is either misleading you or planning something that will backfire. We cannot remove or suppress truthful published journalism, and we would not try. What we can do is make sure your current, accurate work is visible and ranks on its own merits, so the first page reflects what you are doing now rather than only what was written years ago. If material is genuinely defamatory or violates Google’s removal policies, that is a legal route, not an SEO one.
How long does it take to change what ranks for my name?
It depends entirely on what currently holds those positions. Displacing a thin old blog post can take a couple of months. Outranking an established piece from a major publication with years of links behind it can take considerably longer, and sometimes the honest answer is that it will stay on page one. We audit your name results first and tell you what we think is realistic before you commit to anything.
Do I need to be a publisher to get into Google News?
You need to publish original, timely journalistic content and meet Google’s News content policies. A personal site with occasional posts generally will not qualify, and that is fine — for most individuals, ranking in standard search results for your name and topic matters far more than News inclusion.
Which package covers this?
Name-search work for an individual usually fits Starter or Growth, depending on how competitive the existing results are. Publisher-side Google News work is typically Professional or Enterprise, because the technical scope covers an entire archive rather than a handful of pages.
Related services
The rest of the program
SEO works when these run together. Most clients start with one and expand as results compound.
Local SEO
Get found by customers in your city
Show up in the map results and the "near me" searches people use when they are ready to call someone local.
Learn moreTechnical SEO
A site Google can actually read
Make sure Google can find, read and load every page. Nothing else you do works until this part does.
Learn moreOn-Page SEO
Pages that answer what people search for
Rewrite your pages so they clearly answer what people are actually typing into Google.
Learn moreLink Building
Authority earned from real publications
Earn links from real websites with real readers, so Google treats your site as more trustworthy. Never bought, never spam.
Learn moreE-commerce SEO
Category and product pages that convert
Get your category and product pages found by people who are ready to buy, without thousands of junk URLs getting in the way.
Learn moreSEO Audit
Know exactly what is holding your site back
We look through your site by hand and send you a plain list of what is wrong, in the order we would fix it.
Learn moreNot sure where to start? Get a free audit and we will tell you what to prioritize.
Ready to see what your site could rank for?
Get a free SEO audit. You will get a plain list of what is holding your site back and what we would fix first.
- No long-term contract required
- Senior strategists, not junior account managers
- Transparent monthly reporting